We Don’t. They Do.

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We don’t need more research. Scientists do. When it comes to brain health and exercise, there’s ample evidence to show clear benefit. But every study mentions the need for more research. If you’re a fitness pro or just a member of the public, you don’t need more research, but more action.

From Fear to Fun in Fitness

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Die later or enjoy now? Our brains prioritize short-term threats and opportunities and discount long-term ones. What does this mean for motivation and exercise? 3 Key Questions on fear and negative reinforcement answer that question.